The growth of cycling in the UK has taken many people by surprise, especially considering the British long-standing love of the motorcar.  People are embracing cycling in many ways – from the daily commute to competitive pursuits, as riding has been widely acknowledged as a great way to stay fit.  However as we move into the winter months, British cyclists do need to be aware of the potential dangers and how to minimise their risk on the roads.

On average, 5.7 million UK adults cycle regulary every month and many British organisations aim to increase this number by accelerating their promotions of cycling, working hard to highlight the benefits that the sport provides. The ‘Cycle to Work Scheme’ is just one example of plans that encourage cycling commuters, promote a healthy workforce, and provide environmentally friendly travel options.  

Estimates show that 90% of the UK workforce commute to work every morning. This is due largely to the industrialisation of modern modes of transport, which has revolutionised and mobilised our workforce. In London, for example, just under 50% of workers commuted using public transport in 2011. Surveys completed in 2008 and 2013 showed the rise of the ‘extreme commuter’, individuals willing to travel more than 90 minutes each way to get to work, with further indications that this may be a growing trend. It is often assumed that those who commute long distances receive pay-back in terms of enhanced job prospects, higher wages, or the ability to live in more affordable areas. But what cost do we pay for these conveniences and opportunities?

The dark mornings and evenings are with us again and Winter is on its way so, it’s time for me to launch Commute Smart Week, which start’s our annual campaign to raise the awareness of implementing smarter ways of commuting during the winter months.

Throughout the week, we will publish a series of guest blogs from some of our strategic partners as well as the heads of organisations who will share their views and knowledge on the way we commute.

Commuting for long periods of time has become a part of the UK’s working culture. The excessive time spent commuting is one of the main factors involved in the work-life balance issue. Not only is the amount of time commuting an issue, the 9 to 5 culture with its peak travel times generates congestion on railways, underground and road networks and as a consequence, increases stress for commuters.