It’s almost that time of year again… The UK’s biggest road safety event, Road Safety Week, will run from 19–25 November, and we will be encouraging everyone to shout about the safety of those on two wheels and sharing how we can all be ‘Bike Smart’.
Cyclists and motorcyclists are among the most vulnerable of all road users; in the UK, more than a third of all people killed or seriously injured on our roads were travelling by bike. However, every single one of these crashes could have been prevented with the right policies, infrastructure and behaviours in place. That’s why this Road Safety Week we are going to do something about it.
Every single one of us has a role to play in being Bike Smart. Whether you’re a policy maker deciding on the rollout of safer speed limits, a driver committing to be alert and give bike riders plenty of space, or a cyclist/motorcyclist yourself, using safe riding behaviours and with appropriate training and equipment.
Throughout Road Safety Week we will be focusing on several key topics, where evidence indicates that significant improvements can be made to protect the safety of cyclists and motorcyclists – a crucial one of these is rural road safety. A shocking two-thirds of all deaths involving a cyclist or motorcyclist take place on a rural road and the cause can often be attributed to speed. We believe that the current 60mph default limit is far too high for many of these roads and is a key factor in their increased risk – rest assured we will be making this point loud and clear.Read More